Terms of service

The rules for using trustudio.net, the free website scan and Tru Lab at lab.trustudio.net. Plain words, fair to both sides.

Last updated 7 November 2026

1. Who we are

These terms are an agreement between you and Tru Studio (sole proprietorship, CVR 40271929), Belvederekaj 8, 2450 København SV, Denmark ("we", "us"). Contact: karol@trustudio.net. By creating an account or using the scan, you accept these terms.

2. For businesses

Tru Lab is made for businesses and the self-employed. By signing up, you confirm that you use it for your business and that you may accept these terms for it. Because of this, prices are shown excluding moms, and the consumer right of withdrawal does not apply. Studio projects (photo, video, ads, retainers) follow the offer you accept from us. These terms apply to them where the offer says nothing else.

3. Your account

• One account per person, and one business per account. Keep your login to yourself.
• Give correct details and keep them up to date.
• You are responsible for what happens in your account. Tell us straight away if you think someone else has access.

4. Plans, trial and payment

• Free costs nothing and has no time limit.
• Pro costs 349 kr a month excluding moms, paid monthly in advance by card through Stripe. It renews every month until you cancel.
• Trial. Pro has a 14-day trial, once per business and card. A card is needed to start. If you do not cancel before the trial ends, Pro starts and your card is charged automatically. We remind you by email before that happens.
• Cancel any time from your Account page. Pro keeps working until the end of the month you paid for. We do not refund part months.
• Tru AI credits refill every billing month and do not roll over. They have no cash value.
• Price changes are emailed to you at least 30 days before they apply. You can cancel before then.
• If a payment fails, we try again. If it keeps failing, your account moves to Free.

5. Fair use

You may only:

• connect Google, Meta and other accounts that you own or are allowed to manage,
• scan websites that you own, run or have permission to check,
• upload photos, logos, fonts and files that you have the rights to use.

You may not misuse Tru Lab, for example to break the law, send spam, overload our systems, get around limits or security, scan sites at scale, or resell access. You may not copy, scrape, reverse engineer or rebuild Tru Lab, its reports or its design, or use them to build a competing product.

6. Tru AI and generated content

• Tru AI and the ad generator create suggestions with AI. They can be wrong or incomplete. Check results before you rely on them or publish them.
• Ads, texts and reports made for you are yours to use for your business. You are responsible for how you use them, including advertising rules, platform rules and the rights to the photos, logos and fonts in them.
• Reports and scores are guidance, not legal, tax or financial advice. A passing tracking or cookie check does not mean your website is fully compliant.

7. Your data

Your data stays yours. We use it only to run Tru Lab for you, as described in our privacy policy. When you upload files or connect accounts that contain personal data about other people (for example your customers), we process that data for you as your data processor. We do this only on your instructions and to provide Tru Lab, keep it confidential and secure, use vetted sub-processors under the same duties, help you answer requests from those people, tell you without delay about any breach, and delete the data when you close your account. Ask us for the list of sub-processors at any time.

8. Our rights

Tru Lab, Tru Reports, the Tru Studio name, the software, design, texts and methods behind them belong to Tru Studio and are protected by copyright and other rights. You get a personal, non-transferable right to use Tru Lab while your account is open. Nothing else passes to you.

9. Other services

Tru Lab works with services like Google, Meta and Stripe. Their own terms apply when you use them. If they change or stop a feature, the matching part of Tru Lab may change or stop too. We are not responsible for their services.

10. Availability and changes

We work to keep Tru Lab running and safe, but we cannot promise it will always be available or free of errors. We may improve, change or remove features. If we remove a main part of Pro, you may cancel and we refund the unused part of the month you paid for.

11. Liability

We are not liable for indirect loss, such as lost profit, lost revenue, lost data or the results of ads and decisions based on Tru Lab. Our total liability is limited to what you paid us for Tru Lab in the 12 months before the claim. These limits do not apply to damage caused by our intent or gross negligence, or where the law does not allow them.

12. Ending

You can close your account at any time on your Account page or by email. We may pause or close an account that breaks these terms. Where possible we warn you first and give you time to fix it. When an account closes, we delete your data as described in the privacy policy.

13. Changes to these terms

We may update these terms. For important changes we email Tru Lab members at least 30 days before they apply. If you keep using Tru Lab after that, the new terms apply. If you do not agree, you can cancel before then.

14. Law and disputes

Danish law applies. Write to us first and we will try to solve it together. If we cannot, disputes go to the Danish courts, with the Copenhagen City Court (Københavns Byret) as the first court.